Brakka × Flowed

The work

A pop-up in Paris with Brakka, showing FLOWED pieces in a room made for the week.

Notes

Most retail fit-outs are neutral by design so the product reads. This one refused that, because the product is about surface and a neutral room says surface does not matter.

The fixtures, the rails and the surfaces were built in the same language as the objects on them. Standing in it, it is not immediately clear what is for sale and what is holding it up, which is the correct amount of confusion.

Ran for the week, then came down.

Built fixtures and installed collection, Paris.